POC is a Swedish company that produces class leading cycling helmets and apparel. Founded in 2005 it has won critical acclaim and over 40 international design, innovation, safety and business awards. POC retains its Scandinavian identity and looks despite becoming a global brand.

Safety is obviously paramount in helmet design but for a helmet which is going to be used in competition it needs to be race ready. POC invest heavily in aerodynamic testing on their helmets to ensure that the end product is not only extremely safe but one of the most streamlined on the market.